In Loving Memory of Greg Knipp
A Visionary Leader and Influential CEO
It is with great sadness that we mark the passing of Greg Knipp, the respected Chief Executive Officer of Dieste Inc., who passed away unexpectedly. His leadership and vision made enduring contributions to multicultural marketing and business strategy.
A Leader in Cultural Marketing
Greg Knipp took the helm of Dieste Inc. in 2010, steering the agency into new realms of relevance and creative excellence. Known for his innovative vision in marketing to U.S. Hispanic audiences, he elevated Dieste’s cultural connections and industry impact. His professionalism and expertise made him a sought-after voice in advertising and global branding circles .
A Mentor and Ambassador for Diversity
Throughout his career, Greg was committed to promoting leadership diversity and cultural insight in marketing. He helped shape the multicultural marketing landscape and mentored many who followed in his footsteps. His guidance extended beyond business strategy he fostered trust, integrity, and community within his team and across the industry .
A Sudden Loss to the Industry
Word of Greg’s passing came through personal and industry circles, reflecting the deep sorrow felt by colleagues, clients, and peers. His unexpected departure is mourned across professional networks and communities that admired his dedication and innovation.
A Legacy of Relevance and Resonance
Under Greg’s stewardship, Dieste delivered impactful campaigns aligned with cultural values and authenticity. His leadership combined creativity with strategic insight producing inclusive campaigns that resonated with communities and drove growth. Greg’s legacy centers on relevance, cultural resonance, and business excellence .
Personal Integrity, Professional Excellence
Friends remember Greg for his humble demeanor, clear ethics, and ability to bring people together. Often credited with nurturing talent and modeling collaborative leadership, he balanced strategic clarity with personal warmth and professionalism.
Rest in peace, Greg Knipp. Your vision elevated brands. Your spirit elevated people. Your influence will endure.
